Open AccessImpact of Utilitarian and Hedonic Attitudes on the Dimensions of Brand Trust
Author(s) -
Ceyda Deneçli,
Nurhan Babür Tosun
Publication year - 2017
Publication title -
galatasaray üniversitesi iletişim dergisi
Language(s) - English
Resource type - Journals
eISSN - 2548-124X
pISSN - 1305-2411
DOI - 10.16878/gsuilet.285318
Subject(s) - dimension (graph theory) , preference , brand preference , psychology , advertising , reliability (semiconductor) , consumption (sociology) , marketing , brand awareness , social psychology , business , mathematics , sociology , statistics , social science , power (physics) , physics , quantum mechanics , pure mathematics