Open AccessA Study of the Persuasion Strategy in Public Service Advertising Text
Author(s) -
Jungmi Jeon
Publication year - 2012
Publication title -
hanmal yeongu/hanmal yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1229-4500
DOI - 10.16876/klrc.2012..31.261
Subject(s) - persuasion , advertising , service (business) , public service , business , computer science , psychology , marketing , public relations , political science , social psychology