Open AccessSociolinguistic Approaches for Enhancing the Value of Nation Brands Focusing on Local Brand Slogans and Stories ‐
Author(s) -
Sungil Han
Publication year - 2011
Publication title -
korean language research
Language(s) - English
Resource type - Journals
ISSN - 1229-4500
DOI - 10.16876/klrc.2011..28.353
Subject(s) - advertising , value (mathematics) , national brand , brand strategy , marketing , business , brand equity , mathematics , statistics
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