Open AccessA Study on Viral Marketing Strategy for Community Website of Scientists and Engineers
Author(s) -
Hye-Ju Jung,
Jungsun Yoon
Publication year - 2012
Publication title -
journal of information management
Language(s) - English
Resource type - Journals
ISSN - 0254-3621
DOI - 10.1633/jim.2012.43.2.151
Subject(s) - viral marketing , loyalty , marketing , the internet , business , marketing research , service (business) , digital marketing , function (biology) , marketing strategy , advertising , public relations , world wide web , computer science , political science , opinion leadership , evolutionary biology , biology
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