Open AccessMaking social media work: finding a library voice
Author(s) -
Zelda Chatten
Publication year - 2017
Publication title -
insights
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.41
H-Index - 14
ISSN - 2048-7754
DOI - 10.1629/uksg.374
Subject(s) - social media , session (web analytics) , tone (literature) , space (punctuation) , variety (cybernetics) , multimedia , service (business) , world wide web , sociology , computer science , media studies , public relations , political science , linguistics , philosophy , economy , artificial intelligence , economics , operating system
The social media team at the University of Liverpool Library runs a popular verified Twitter account with over 9,000 followers and is enthusiastically involved in a variety of social media platforms. Since starting a period of sustained improvement, our use of social media has progressed from being a passive channel used to broadcast news and service changes to being an active method of communication in a digital space our users already inhabit. Working collaboratively, the social media team has established a cohesive and clear library voice with a consistent style and tone. This article looks at the development of the library voice with a particular focus on the use of creative, interactive and fun methods to cultivate the library personality. It also covers some of the challenges associated with this type of relaxed and experimental approach to social media and gives examples of special events used to engage and interact with students. 'Based on a lightning talk and poster session presented at the 40th UKSG Annual Conference, Harrogate, April 2017