
Coupon Design in Advertising Systems
Author(s) -
Weiran Shen,
Pingzhong Tang,
Xun Wang,
Yadong Xu,
Xiwang Yang
Publication year - 2021
Publication title -
proceedings of the ... aaai conference on artificial intelligence
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2374-3468
pISSN - 2159-5399
DOI - 10.1609/aaai.v35i6.16717
Subject(s) - coupon , computer science , common value auction , novelty , revenue , maximization , online advertising , vickrey auction , auction theory , boosting (machine learning) , mathematical optimization , machine learning , business , microeconomics , economics , mathematics , world wide web , the internet , philosophy , theology , accounting , finance