Open AccessA Combinatorial-Bandit Algorithm for the Online Joint Bid/Budget Optimization of Pay-per-Click Advertising Campaigns
Author(s) -
Alessandro Nuara,
Francesco Trovò,
Nicola Gatti,
Marcello Restelli
Publication year - 2018
Publication title -
proceedings of the ... aaai conference on artificial intelligence
Language(s) - English
Resource type - Journals
eISSN - 2374-3468
pISSN - 2159-5399
DOI - 10.1609/aaai.v32i1.11888
Subject(s) - knapsack problem , computer science , online advertising , click through rate , bayesian optimization , display advertising , common value auction , online algorithm , clickstream , greedy algorithm , bayesian probability , budget constraint , stochastic optimization , mathematical optimization , algorithm , machine learning , artificial intelligence , information retrieval , mathematics , economics , world wide web , the internet , statistics , neoclassical economics , web api , web modeling