Open AccessWhen Social Advertising Meets Viral Marketing: Sequencing Social Advertisements for Influence Maximization
Author(s) -
Shaojie Tang
Publication year - 2018
Publication title -
proceedings of the ... aaai conference on artificial intelligence
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2374-3468
pISSN - 2159-5399
DOI - 10.1609/aaai.v32i1.11306
Subject(s) - viral marketing , online advertising , display advertising , advertising , advertising campaign , revenue , social marketing , computer science , perspective (graphical) , social network (sociolinguistics) , maximization , social media , marketing , business , world wide web , the internet , economics , artificial intelligence , microeconomics , accounting