Open AccessMitigating Overexposure in Viral Marketing
Author(s) -
Rediet Abebe,
Lada A. Adamic,
Jon Kleinberg
Publication year - 2018
Publication title -
proceedings of the aaai conference on artificial intelligence
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2374-3468
pISSN - 2159-5399
DOI - 10.1609/aaai.v32i1.11282
Subject(s) - viral marketing , word of mouth , product (mathematics) , promotion (chess) , computer science , function (biology) , process (computing) , marketing , advertising , social media , business , mathematics , world wide web , geometry , evolutionary biology , politics , political science , biology , law , operating system
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