Open AccessLift-Based Bidding in Ad Selection
Author(s) -
Jian Xu,
Xuhui Shao,
Jianjie Ma,
Kuang-Chih Lee,
Hang Qi,
Quan Lu
Publication year - 2016
Publication title -
proceedings of the ... aaai conference on artificial intelligence
Language(s) - Italian
Resource type - Journals
eISSN - 2374-3468
pISSN - 2159-5399
DOI - 10.1609/aaai.v30i1.10025
Subject(s) - bidding , lift (data mining) , real time bidding , computer science , value (mathematics) , microeconomics , advertising , econometrics , operations research , business , economics , engineering , machine learning