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Representations of Critical Media Literacy in the Film Pump Up the Volume
Author(s) -
Trier James
Publication year - 2006
Publication title -
journal of adolescent and adult literacy
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.73
H-Index - 49
eISSN - 1936-2706
pISSN - 1081-3004
DOI - 10.1598/jaal.49.7.7
Subject(s) - media literacy , critical literacy , critical thinking , mass media , critical reading , popular culture , focus (optics) , sociology , media studies , literacy , politics , media relations , critical mass (sociodynamics) , psychology , multimedia , advertising , pedagogy , public relations , computer science , social science , political science , reading (process) , law , physics , optics , business
One of the main aspects of critical media literacy is taking as objects of critique both the mass media (television, film, music) and the commodities they produce. The purpose of engaging students in this activity is to develop within them an awareness of the social, political, and economic messages emanating from popular fiction, music, movies, and so on. Along with critically examining media systems and popular culture texts, two other main aspects of critical media literacy involve producing media texts and taking up (using, consuming) media texts for critical purposes. An excellent text about the production and use of media texts for critical purposes is the school film Pump Up the Volume , which is the focus of this article.