Open AccessSevimli Ürünlerin Duygusal Faydasının Plansız Satın Alma Davranışı Üzerine Etkisi
Author(s) -
Abdülkadir Öztürk,
Arif Kirmizikaya,
Mustafa Akin
Publication year - 2021
Publication title -
i̇tobiad
Language(s) - English
Resource type - Journals
ISSN - 2147-1185
DOI - 10.15869/itobiad.931127
Subject(s) - product (mathematics) , feeling , psychology , advertising , marketing , data collection , affection , product design , product type , business , social psychology , computer science , mathematics , statistics , geometry , programming language