Open AccessThe Effect of Mobile Shopping Applications Usage Experience on Customers’ WOM Intentions and Shopping Effectiveness
Author(s) -
Kasım Yilmaz,
Volkan Temizkan
Publication year - 2018
Publication title -
i̇tobiad
Language(s) - English
Resource type - Journals
ISSN - 2147-1185
DOI - 10.15869/itobiad.441094
Subject(s) - advertising , context (archaeology) , word of mouth , perception , business , structural equation modeling , customer satisfaction , marketing , psychology , computer science , paleontology , neuroscience , machine learning , biology