Open AccessTHE EFFECT OF DISCOUNT PRICINGAND BONUS PACK ON POSITIVE EMOTION AND IMPULSE BUYING INDOMARET CUSTOMERS IN PEKANBARU.
Author(s) -
Taufiqurrahman Taufiqurrahman,
Aryo Pernando AZ
Publication year - 2022
Publication title -
teoretičeskaâ i prikladnaâ nauka
Language(s) - English
Resource type - Journals
eISSN - 2409-0085
pISSN - 2308-4944
DOI - 10.15863/tas.2022.09.113.11
Subject(s) - impulse (physics) , advertising , business , psychology , quantum mechanics , physics