Open AccessEFFECT OF REFERENCE GROUPS AND RISK PERCEPTIONS ON TRUST AND ONLINE PURCHASE DECISIONS IN GENERATION X IN PEKANBARU.
Author(s) -
Sri Restuti,
AUTHOR_ID,
Tengku Firli Musfar,
Gumilang Putri Nabilla,
AUTHOR_ID,
AUTHOR_ID
Publication year - 2021
Publication title -
teoretičeskaâ i prikladnaâ nauka
Language(s) - English
Resource type - Journals
eISSN - 2409-0085
pISSN - 2308-4944
DOI - 10.15863/tas.2021.12.104.54
Subject(s) - perception , risk perception , advertising , business , marketing , psychology , neuroscience