Music for everyone? The failure of music public radio in Spain on streaming music services

It is intended an approach to the relationship of music public radio in Spain with streaming music services. The Internet provides the music industry new forms of music distribution and streaming music services have an important role in this scenario. Personalisation and immediacy may be a threat, but also it could be an opportunity for music public radio, usually associated with prescription and legitimacy. In addition, the Internet strengthens the relationship between radio and listeners and especially among young people, an aspect that has been extensively studied, but less so in relation to streaming music services. Therefore, this issue is addressed with a methodology that combines content analysis with interviews. The results show a scarce presence of music public radio in Spain on streaming music services that should be urgently solved.