Open AccessThe Changes of Brand Personality and Their Effects in Brand Alliance: A Perspective of Brand Productivity
Author(s) -
Jong Kun Jun,
한선경
Publication year - 2009
Publication title -
saengsanseong nonjib
Language(s) - English
Resource type - Journals
ISSN - 1225-3553
DOI - 10.15843/kpapr.23.2.200906.259
Subject(s) - alliance , perspective (graphical) , brand management , productivity , personality , business , brand awareness , marketing , advertising , brand equity , brand extension , psychology , social psychology , economics , political science , art , law , macroeconomics , visual arts