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Digital Signage User Satisfaction Model: The Dual Effect of Technological Complexity
Author(s) -
Miah Lee,
Sooyeon Lee,
Eunju Ko
Publication year - 2021
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.15830/amj.2021.23.1.5
Subject(s) - digital signage , signage , customer satisfaction , process (computing) , outcome (game theory) , dual (grammatical number) , computer science , focus (optics) , marketing , business , advertising , multimedia , mathematics , art , physics , literature , mathematical economics , optics , operating system

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