Open Access“BangBangCon: The Live” - A Case Study On Live Performances and Marketing Strategies With The Korean-Pop Group “BTS” During The Pandemic Scenario In 2020
Author(s) -
Cristina Freitas de Jesus
Publication year - 2021
Publication title -
asia marketing journal
Language(s) - English
Resource type - Journals
eISSN - 2765-6500
pISSN - 1598-7868
DOI - 10.15830/amj.2020.22.4.63
Subject(s) - event (particle physics) , live streaming , desk , advertising , music festival , event management , government (linguistics) , marketing , public relations , business , multimedia , visual arts , political science , computer science , art , linguistics , physics , philosophy , quantum mechanics , law , critical success factor
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