Open AccessSuccess Story: How Storytelling Contributes to BTS’s Brand
Author(s) -
Courtney Lazore
Publication year - 2021
Publication title -
han'gug make'ting jeo'neol/asia marketing journal
Language(s) - English
Resource type - Journals
eISSN - 2765-6500
pISSN - 1598-7868
DOI - 10.15830/amj.2020.22.4.47
Subject(s) - storytelling , narrative , sincerity , sociology , cohesion (chemistry) , citizen journalism , advertising , intertextuality , aesthetics , business , psychology , political science , art , literature , social psychology , chemistry , organic chemistry , law