Open Access“They’re Worth My Investment”: Cultivating Intimacy through Fan-lead Financial and Support Initiatives among BTS Fans
Author(s) -
Tvine Donabedian
Publication year - 2021
Publication title -
han'gug make'ting jeo'neol/asia marketing journal
Language(s) - English
Resource type - Journals
eISSN - 2765-6500
pISSN - 1598-7868
DOI - 10.15830/amj.2020.22.4.103
Subject(s) - gratitude , advertising , marketing , reciprocity (cultural anthropology) , profit (economics) , supporter , promotion (chess) , business , public relations , sociology , psychology , social psychology , economics , political science , law , archaeology , politics , history , microeconomics