Open AccessUnderstanding Brand Image from Consumer-generated Hashtags
Author(s) -
Keeyeon Ki-cheon Park,
Hye-Jin Kim
Publication year - 2020
Publication title -
han'gug make'ting jeo'neol/asia marketing journal
Language(s) - English
Resource type - Journals
eISSN - 2765-6500
pISSN - 1598-7868
DOI - 10.15830/amj.2020.22.3.71
Subject(s) - social media , perception , context (archaeology) , advertising , personality psychology , variety (cybernetics) , negotiation , value (mathematics) , metadata , personality , computer science , business , world wide web , psychology , sociology , social psychology , social science , paleontology , neuroscience , artificial intelligence , machine learning , biology