Open AccessImpact of Negative Word of Mouth on Firm Value
Author(s) -
Jaihyun Jeon,
Byung-Do Kim,
Junhee Seok
Publication year - 2020
Publication title -
asia marketing journal
Language(s) - English
Resource type - Journals
eISSN - 2765-6500
pISSN - 1598-7868
DOI - 10.15830/amj.2020.22.3.1
Subject(s) - word of mouth , business , corporate social responsibility , value (mathematics) , investment (military) , panel data , marketing , enterprise value , multilevel model , industrial organization , accounting , public relations , economics , econometrics , computer science , machine learning , politics , political science , law
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