Open AccessThe Effects of Social Media Advertising on Social Search in China: Evidence from Luxury Brand
Author(s) -
Xing Gao,
Sang Yong Kim,
Da Yeon Kim,
Seung Min Lee
Publication year - 2019
Publication title -
asia marketing journal
Language(s) - English
Resource type - Journals
eISSN - 2765-6500
pISSN - 1598-7868
DOI - 10.15830/amj.2019.21.3.65
Subject(s) - advertising , search advertising , advertising research , social media , online advertising , context (archaeology) , advertising campaign , contextual advertising , native advertising , business , advertising account executive , marketing , the internet , computer science , world wide web , paleontology , biology
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