Open AccessThe Effect of Construal Level on Variety Seeking across Subcategories
Author(s) -
Ji-Yeon Suh,
Eugene Won
Publication year - 2019
Publication title -
han'gug make'ting jeo'neol/asia marketing journal
Language(s) - English
Resource type - Journals
eISSN - 2765-6500
pISSN - 1598-7868
DOI - 10.15830/amj.2019.21.3.1
Subject(s) - construal level theory , variety (cybernetics) , affect (linguistics) , psychology , social psychology , construals , perception , set (abstract data type) , diversification (marketing strategy) , categorical variable , marketing , business , computer science , communication , artificial intelligence , neuroscience , machine learning , programming language