Open AccessUNIVERSITY CORPORATE CULTURE TRANSFORMATION: SOCIOLOGOCAL AND LINGUISTICS DIAGNOSIS METHODS
Author(s) -
Elena A. Yurina,
Н. С. Гулиус
Publication year - 2017
Publication title -
university management practice and analysis
Language(s) - English
Resource type - Journals
eISSN - 1999-6659
pISSN - 1999-6640
DOI - 10.15826/umpa.2017.02.025
Subject(s) - sociology , metaphor , loyalty , organizational culture , frame analysis , linguistics , public relations , content analysis , social science , marketing , political science , business , philosophy
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