Open AccessUNIVERSITY CORPORATE CULTURE TRANSFORMATION: SOCIOLOGOCAL AND LINGUISTICS DIAGNOSIS METHODS
Author(s) -
Е. А. Юрина,
Н. С. Гулиус
Publication year - 2017
Publication title -
universitetskoe upravlenie: praktika i analiz
Language(s) - English
Resource type - Journals
eISSN - 1999-6659
pISSN - 1999-6640
DOI - 10.15826/umpa.2017.02.025
Subject(s) - sociology , metaphor , loyalty , organizational culture , frame analysis , linguistics , public relations , content analysis , social science , marketing , political science , business , philosophy