Open AccessPersuasive Effects of Public Communication Using a Familistic Appeal: Based on the Comparison of Advertising Attitudes between South Korean and American Women
Author(s) -
Kyoo-Hoon Han
Publication year - 2011
Publication title -
sahoe gwahag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-7546
DOI - 10.15820/khjss.2011.37.2.007
Subject(s) - appeal , advertising , persuasive communication , fear appeal , psychology , political science , business , persuasion , social psychology , law