
Effects of Need for Emotion and Content Preference on Audience and Voter Behaviors
Author(s) -
Kim Yun Ju,
Jong Woo Jun
Publication year - 2018
Publication title -
hongbohag yeon'gu/hongbohak yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2018.22.3.158
Subject(s) - preference , content (measure theory) , psychology , social psychology , advertising , microeconomics , business , economics , mathematics , mathematical analysis