Open AccessThe Sequential Relationships among Uses and Gratifications, Sport Team-Fan Relationship. Team Identification, Game Viewing intentions, and Viewing Recommendation intentions: An Empirical Analysis on Doosan Bears’ Facebook Communication and Relational Outcomes
Author(s) -
Park Ga Bin,
Hyung-Min Lee
Publication year - 2018
Publication title -
hongbohag yeon'gu/hongbohak yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2018.22.2.64
Subject(s) - psychology , identification (biology) , social psychology , advertising , applied psychology , business , biology , botany