Open AccessHow the Persuasion Ethics Schema and Audience Type Influence the Persuasive Effects of Antismoking Message Appeals : A Test of a Moderated Moderation Model
Author(s) -
백혜진,
Thomas Hove
Publication year - 2018
Publication title -
journal of public relations
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2018.22.1.22
Subject(s) - persuasion , moderation , schema (genetic algorithms) , psychology , persuasive communication , test (biology) , social psychology , computer science , paleontology , machine learning , biology
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