Open AccessHow the Persuasion Ethics Schema and Audience Type Influence the Persuasive Effects of Antismoking Message Appeals : A Test of a Moderated Moderation Model
Author(s) -
Hye Jin Paek,
Hove Thomas Britten
Publication year - 2018
Publication title -
hongbohag yeon'gu/hongbohak yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2018.22.1.22
Subject(s) - persuasion , moderation , schema (genetic algorithms) , psychology , persuasive communication , test (biology) , social psychology , computer science , paleontology , machine learning , biology