Open AccessAn Explanatory Study on the Determinants of Public’s Communication Behavior Toward Corporations in Social Media: Focusing on Perceived Collective Efficacy, Public Opinion Perception and Impression Management
Author(s) -
Yoorim Hong,
Yong Tae Yoon
Publication year - 2017
Publication title -
hongbohag yeon'gu/hongbohak yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2017.21.6.69
Subject(s) - impression management , perception , public opinion , social psychology , psychology , impression formation , explanatory model , social media , impression , opinion leadership , sociology , public relations , social perception , advertising , political science , business , epistemology , philosophy , neuroscience , politics , law