Open AccessAn Explanatory Study on the Determinants of Public’s Communication Behavior Toward Corporations in Social Media: Focusing on Perceived Collective Efficacy, Public Opinion Perception and Impression Management
Author(s) -
Yoorim Hong,
윤영민
Publication year - 2017
Publication title -
journal of public relations
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2017.21.6.69
Subject(s) - impression management , perception , public opinion , social psychology , impression formation , psychology , impression , social media , social perception , advertising , political science , business , neuroscience , politics , law
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