Open AccessEffects of Rumor Types and Message Appeals on Perceived Credibility and WordᐨofᐨMouth Intentions of Rumor Focusing on Moderating Effect of Individual’s Information Processing Motivation
Author(s) -
Jinchi Zhang,
Sooyoung Cho
Publication year - 2017
Publication title -
hongbohag yeon'gu/hongbohak yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2017.21.2.1
Subject(s) - rumor , word of mouth , credibility , psychology , source credibility , social psychology , information processing , advertising , cognitive psychology , business , public relations , political science , law