Open AccessEffects of Rumor Recipient’s Information Processing Disposition, Prior Attitude, and Prior Knowledge on Rumor WordᐨofᐨMouth Intentions
Author(s) -
Gumin Kwon,
Sooyoung Cho
Publication year - 2017
Publication title -
hongbohag yeon'gu/hongbohak yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2017.21.1.1
Subject(s) - rumor , word of mouth , disposition , psychology , social psychology , advertising , information processing , cognitive psychology , business , public relations , political science