Open AccessEffects of Uses and Gratifications on Playfulness and Values of Branded Entertainment Content
Author(s) -
Jong Woo Jun
Publication year - 2016
Publication title -
hongbohag yeon'gu/hongbohak yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2016.20.5.1
Subject(s) - advertising , entertainment , uses and gratifications theory , psychology , content (measure theory) , business , social psychology , mathematics , computer science , social media , world wide web , art , mathematical analysis , visual arts