Open AccessEffects of Congruence and Persuasion Knowledge on Sponsorships of Small College Events
Author(s) -
전종우,
Yeon Joo Kim
Publication year - 2016
Publication title -
hongbohag yeon'gu/hongbohak yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2016.20.4.25
Subject(s) - congruence (geometry) , persuasion , psychology , social psychology , advertising , business