Open AccessEffects of Congruence and Persuasion Knowledge on Sponsorships of Small College Events
Author(s) -
전종우,
Yeon Joo KIM
Publication year - 2016
Publication title -
journal of public relations
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2016.20.4.25
Subject(s) - congruence (geometry) , persuasion , psychology , social psychology , advertising , business
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom