Open AccessUnderstanding Active Publics and Their Communicative Actions Through Public Segmentation: Applying Situational Theory of Problem Solving to Public Segmentation in an Organizational Crisis Situation
Author(s) -
MyoungGi Chon,
JeongNam Kim
Publication year - 2016
Publication title -
hongbohag yeon'gu/hongbohak yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2016.20.3.113
Subject(s) - situational leadership theory , publics , situational ethics , segmentation , situation analysis , public relations , business , situation awareness , psychology , sociology , political science , social psychology , marketing , computer science , artificial intelligence , transformational leadership , engineering , aerospace engineering , politics , law , servant leadership