Open AccessHow and under what condition does the company-cause fit improve customers’ attitudes? Focusing on the mediation effect of customers’ attributional style and the moderation effect of a company’s CSR reputation
Author(s) -
Hyung-Wook Joo,
Baek Young Min
Publication year - 2016
Publication title -
hongbohag yeon'gu/hongbohak yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2016.20.3.1
Subject(s) - moderation , mediation , reputation , business , style (visual arts) , moderated mediation , psychology , marketing , advertising , social psychology , sociology , social science , archaeology , history