Open AccessHow Can We Effectively Manage the Reputation of Entertainment Celebrities? : Based on the Contingency Theory of Accommodation in Public Relations
Author(s) -
Hwang Sungwook
Publication year - 2016
Publication title -
hongbohag yeon'gu/hongbohak yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2016.20.1.105
Subject(s) - accommodation , entertainment , reputation , contingency , contingency theory , sociology , business , advertising , public relations , computer science , psychology , political science , epistemology , knowledge management , law , social science , philosophy , neuroscience