
Measurement and Evaluation of Public Relations Effectiveness
Author(s) -
Mi-Young Oh,
Hye Jin Paek
Publication year - 2015
Publication title -
hongbohag yeon'gu/hongbohak yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2015.19.1.327
Subject(s) - sociology , computer science