Open AccessThe Impacts of Message Framing and Perceived Risk of Facebook Health-promoting Messages on Persuasion and eWOM
Author(s) -
김지은,
Hye Hyun Hong
Publication year - 2015
Publication title -
hongbohag yeon'gu/hongbohak yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2015.19.1.183
Subject(s) - persuasion , risk perception , advertising , psychology , framing (construction) , health risk , health communication , social psychology , elaboration likelihood model , business , perception , environmental health , medicine , communication , structural engineering , neuroscience , engineering