Open AccessEffectiveness of Source and Message Sidedness on Corporate Advocacy :Testing Mediation Role of Persuasion Intent
Author(s) -
Jung-Yoon Yum,
SeHoon Jeong
Publication year - 2014
Publication title -
hongbohag yeon'gu/hongbohak yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2014.18.3.334
Subject(s) - persuasion , mediation , business , public relations , advertising , marketing , social psychology , psychology , political science , law