Open AccessEffectiveness of Source and Message Sidedness on Corporate Advocacy :Testing Mediation Role of Persuasion Intent
Author(s) -
염정윤,
정세훈
Publication year - 2014
Publication title -
journal of public relations
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2014.18.3.334
Subject(s) - persuasion , mediation , business , public relations , advertising , marketing , social psychology , psychology , political science , law
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