Open AccessDiffusion of Public Campaigns with Cultural Contents : Content Analysis of Public Campaigns from 2004 to 2013 and In-Depth Interviews with Strategic Communication Practitioners
Author(s) -
Hwang Sungwook,
Yoon Y. Cho
Publication year - 2014
Publication title -
hongbohag yeon'gu/hongbohak yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2014.18.3.241
Subject(s) - content analysis , public relations , business , advertising , sociology , political science , social science