Open AccessThe Effect of Message Focus, Regulatory Focus Tendency, and Message Appeal on Persuasive Apology Communication : Based on Regulatory Focus Theory
Author(s) -
남성주,
Hwang Sungwook
Publication year - 2014
Publication title -
hongbohag yeon'gu/hongbohak yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2014.18.3.185
Subject(s) - regulatory focus theory , focus (optics) , persuasive communication , appeal , persuasion , psychology , social psychology , public relations , political science , law , physics , creativity , optics