Open AccessFinancial Firms’ Use of Facebook for Relationship Management and Strategic Communication in Response to the Issues of Financial Consumer Protection
Author(s) -
Taejun Lee,
Wonjun Chung,
Han Kwang Seok,
Byong-Joon Kim
Publication year - 2014
Publication title -
hongbohag yeon'gu/hongbohak yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2014.18.2.119
Subject(s) - business , finance , strategic financial management , marketing , public relations , strategic planning , political science