Open AccessThe Effects of Message Framing Types and Individual’s Future-Oriented Mind Set on Persuasive Health Campaign Message Applying Prospect Theory
Author(s) -
김은혜,
Sooyoung Cho
Publication year - 2013
Publication title -
hongbohag yeon'gu/hongbohak yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2013.17.3.77
Subject(s) - framing (construction) , psychology , health communication , prospect theory , social psychology , set (abstract data type) , persuasive communication , advertising , computer science , persuasion , communication , microeconomics , economics , business , engineering , programming language , structural engineering