Open AccessThe Impact of Message Framing and Theme Type on Public Campaign Advertising Focused on Elemantary School Student
Author(s) -
김승필,
Heejung Kim
Publication year - 2013
Publication title -
hongbohag yeon'gu/hongbohak yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2013.17.2.5
Subject(s) - framing (construction) , advertising , sociology , psychology , business , engineering , structural engineering