Open AccessThe Impact of Message Framing and Theme Type on Public Campaign Advertising Focused on Elemantary School Student
Author(s) -
김승필,
김희정
Publication year - 2013
Publication title -
journal of public relations
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2013.17.2.5
Subject(s) - framing (construction) , advertising , sociology , psychology , business , engineering , structural engineering
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