Open AccessProgram Quality as a Determinant of Public Service Broadcasters’ Channel Brand Equity
Author(s) -
Jung-Hyun Kim,
Eun-Mee Kim,
June Woong Rhee
Publication year - 2013
Publication title -
hongbohag yeon'gu/hongbohak yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2013.17.2.111
Subject(s) - brand equity , business , public service , advertising , marketing , equity (law) , service quality , service (business) , public relations , political science , law