Open AccessProgram Quality as a Determinant of Public Service Broadcasters’ Channel Brand Equity
Author(s) -
김정현,
June Woong Rhee,
Eunmee Kim
Publication year - 2013
Publication title -
journal of public relations
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2013.17.2.111
Subject(s) - brand equity , business , public service , advertising , marketing , equity (law) , service quality , service (business) , public relations , political science , law
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