Open AccessAn Investigation on Potential Determinants of Social Network Service’s Promotional Effects: Based on the Analysis of Facebook Users
Author(s) -
Kyoo-Hoon Han
Publication year - 2012
Publication title -
hongbohag yeon'gu/hongbohak yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2012.16.3.132
Subject(s) - social network service , advertising , social network (sociolinguistics) , social network analysis , service (business) , business , internet privacy , social media , social influence , psychology , world wide web , marketing , social psychology , computer science