Open AccessThe Study on the Development of Communication Strategies for Election Marketing Public Relations Campaigns: Focused on the 4·27 Gimhae the Second Electoral District Parliamentary By-election
Author(s) -
Intae Chung
Publication year - 2012
Publication title -
hongbohag yeon'gu/hongbohak yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2012.16.2.88
Subject(s) - public relations , general election , political science , advertising , public administration , business , politics , law