Open AccessThe Impact of Exposure to PPL-related Information on Consumer Brand Attitude -The Role of Priming of Consumer Persuasion Knowledge in PPL-
Author(s) -
Chung-Hyun Kim,
권영진
Publication year - 2011
Publication title -
journal of public relations
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2011.15.1.5
Subject(s) - persuasion , priming (agriculture) , psychology , business , advertising , social psychology , marketing , botany , germination , biology
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